Press – Serotone Swim

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Stephan Rabimov

"As its name suggests, Serotone Swim is dedicated to making women feel good in their swimwear—no matter their age or shape. After witnessing her mother struggle to find flattering swimwear while going through menopause, founder Sarah Blaser wanted to create a brand that celebrates women’s diverse and ever-changing bodies without compromising on style or sustainability. Her debut collection for Miami Swim Week delivered on that promise, with flattering cuts and tasteful cover-ups in vibrant yet sophisticated prints."

OK! Staff

"...Serotone Swim, HeartGlass, and Californium Supply Co. took over the runway with these standout designers showcasing eye-catching, print-forward swim and resortwear collections that celebrated individuality, movement, and modern beach glamour."

Two models wearing black swimwear with text about Serotone Swim at Miami Swim Week 2025.

NYSG Staff

"Serotone Swim is not your typical swimwear brand. At its core, it champions a movement—one built around confidence, joy, and the empowerment of women, especially women in their evolving, changing bodies. Inspired by serotonin, the “feel-good” chemical, the brand aims to make wearers feel radiant and genuinely themselves.The 2025 debut collection did more than showcase swimsuits—it told a story. A story of bold femininity, intentional craftsmanship, and a refreshing perspective on what resort wear can be for mature women who are often overlooked in mainstream swim fashion."

Press Packet

Serotone Swim Backgrounder

Preorder

Reduces overproduction

Easy Returns

Returns & exchanges accepted within 14 days of delivery

Sustainable Materials

Our printed mesh is made of recycled bottles!

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